As President & CEO for Judy Willis Marketing, LLC, Judy has the privilege of leading a smart, talented group of collaborative marketers and creatives located throughout the country with experience across a variety of disciplines. A creative problem solver and strategic thinker, Judy has over 25 years of experience in the field of marketing, with the majority of her time spent in integrated marketing and business consulting. Pulling from both sides of her brain, Judy has the ability to quickly analyze complex business situations and determine the best course of action to meet and exceed client goals and expectations. Having been a pre‐med student with a minor in fine arts undergraduate, and having earned her MBA in Marketing, Judy has been combining the art and science of marketing throughout her career.
During her career, Judy has successfully identified and solved strategic internal and customer-facing marketing challenges for hundreds of companies, including UPS, LexisNexis, IHG, Procter & Gamble, GTE, SITA, IBM, Disney, Square D/Schneider Electric, NCR, TSYS, Merck, Delphi, Per‐Se Technologies, Georgia‐Pacific, Cox Enterprises, Fujitsu, Johnson & Johnson, and United Healthcare. She has a proven track record in the areas of strategic planning, P&L responsibility, performance optimization, organizational leadership, crisis management, consensus building, best practices and benchmarking, integrated communications, social media, market research, sales support, direct marketing, business consulting, profitability improvement, finance, and business management experience with entrepreneurial businesses, advertising agencies and design firms, small to mid-size businesses as well as large Fortune 500 companies.
Prior to starting her second company, Judy Willis Marketing, LLC, Judy spent time as a marketing lead at notable firms such as HealthPlus Management, Education Corporation of America, Porter Novelli and Merge Agency. Judy’s first company, Bright Impact, Inc. was founded in 2000 in Atlanta as a strategic branding firm that specialized in business-to-business marketing for companies in the technology, healthcare, manufacturing and professional services industries. Judy has also held a series of high-level marketing, advertising and consulting positions with several notable companies, such as Foote, Cone & Belding (Vicom/FCB), LexisNexis and Graphica Design & Communications.
Judy earned her BS Degree in Biology/Pre-Med from Mount Holyoke College, and her MBA in Marketing from the University of Connecticut. Judy recently moved her business to the greater Asheville, NC area, and when not working she can be found reading, cooking, gardening, antiquing, traveling, decorating, painting, refinishing furniture, listening to music and spending quality time with her husband and their German Shepherd dog.